Client: Scientific American
Art Direction, Typography, Design, Templates and Branding
Art Direction, Typography, Design, Templates and Branding
Branding Project: Complete redesign and re-branding of a 164-year-old print magazine. Design, art direction and business goals sought to engage a wider readership, boost online performance and attract new advertising.
Rethink included: logo design, content analysis, typography, commissioning new artwork, art direction of new graphics styles, topic selections and updated format templates. (2007)
About the Client: Scientific American is a globally published science magazine, with a long history of standout story telling, clear informational graphics and photography.
